Regy
[reh-g]
Perlera
[per-ler-ah]
is a designer from El Salvador, born in Cambridge, living in Atlanta, GA. I have over 12 years of experience solving problems, designing experiences, and building digital products. I’ve worked with both small and large teams at companies like Snap, Nike, StockX, Oscar, and Square, iterating on product or taking an idea from concept to MVP. I've also been a founder, managed teams, & navigated exits.
My parents immigrated to Cambridge, MA <image> as refugees in the late 1970’s, fleeing the civil war in El Salvador <image> Both my mother and father were entrepreneurs and started small businesses in Athens, GA. They taught me the value of persistence and building something from nothing. I've had the opportunity to study cognitive science at the University of Georgia <image> and design computing at the University of Sydney <image> I don't have a traditional background in design but I grew up on the internet with a pirated copy of Photoshop CS2 and Myspace <image>
Learn about my residency with IDEO CoLab Ventures & the design process behind my latest project, Terrace.
Recent Work
Terrace
2024
Learn about my latest residency with IDEO CoLab Ventures & the design process behind my latest project, Terrace. A step-by-step guide that helps you plan, buy, & close on your next home, all with insights that save you money.
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Snap
2022 - 2023
The Seasons team was acquihired by Snap to help lead strategy, product, and design for Snap's new enterprise-AR suite. As part of this, I helped onboard new hires, assisted in outlining our go-to-market strategy, and co-lead product design for the suite, including AR Mirrors.
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Seasons
2019 - 2022
In June of 2019, I left Nike to build a members-only subscription service for menswear. We took the idea from a sketch to 1,000's of members, a 20+ person team, $1.25M in ARR, and over $6.5M raised from investors like Initialized Capital, Kindred Ventures, & others.
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SNKRS
2017 - 2019
After consulting for StockX for a few years, I had the opportunity to join the team at SNKRS in NYC. It was and still is, one of the best jobs I’ve ever had. As 1 of only 3 designers on the team, we were tasked with redesigning the feed, browse, and product detail view.
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StockX
2015 - 2017
I met the StockX team when they were 15 people working out of the Quicken Loans office in Detroit. Together, we iterated on hundreds of concepts, A/B tested, rebuilt the bid / buy / ask / sell experience, and shipped features for power sellers.
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Past Projects
Terrace, Founder + Designer
2024
Snap, Staff Product Designer
2023
Dapper Labs, Design Consultant
2022
Seasons, Founder + CEO + Head of Design
2019
SNKRS, Senior Product Designer
2017
Featured, Co-Founder + Designer
2017
StockX, Design Consultant
2016
Oscar, Senior Product Designer
2016
Travis Scott, Design Consultant
2015
Often, Co-Founder + Designer
2015
Drizzy, Co-Founder + Designer
2015
Amazon, Design Consultant
2014
Square, Product Designer
2014
Past Projects
Terrace, Founder + Designer
2024
Snap, Product Designer
2023
Dapper Labs, Design Consultant
2022
Seasons, Founder & CEO
2019
SNKRS, Product Designer
2017
Featured, Co-Founder & Designer
2017
StockX, Design Consultant
2016
Oscar, Product Designer
2016
Travis Scott, Design Consultant
2015
Often, Co-Founder & CEO
2015
Drizzy, Co-Founder & Designer
2015
Amazon, Design Consultant
2014
Square, Product Designer
2014
Who I am
I’m a by-product of El Salvador, born in Cambridge, living in Atlanta. I’ve been practicing design for 12+ years, working with small and large teams, iterating on product, and taking ideas from concept to MVP. I plan, organize, document, collaborate, strategize, design, prototype, and communicate.
I've had the privilege of working at companies like Snap, Nike, StockX, Oscar Health, and Square. I've helped design seller tools and dashboards, re-imagined and re-designed the telemedicine experience, and helped build new marketplaces.
I've started three companies, recruited teams, managed, raised money, and failed. I've also gotten up and done it all over again.
I've had the privilege of working at companies like Snap, Nike, StockX, Oscar Health, and Square. I've helped design seller tools and dashboards, re-imagined and re-designed the telemedicine experience, and helped build new marketplaces.
I've started three companies, recruited teams, managed, raised money, and failed. I've also gotten up and done it all over again.
Where I'm from
My parents immigrated to Cambridge, MA <image> as refugees in the late 1970’s, fleeing the civil war in El Salvador <image> Both my mother and father were entrepreneurs and started small businesses in Athens, GA. They taught me the value of persistence and building something from nothing. I've had the opportunity to study cognitive science at the University of Georgia <image> and design computing at the University of Sydney <image> I don't have a traditional background in design but I grew up on the internet with a pirated copy of Photoshop CS2 and Myspace <image>
