Email Regy

Regy

[reh-g]

Perlera

[per-ler-ah]

is designer based in Atlanta, GA. Previously, I designed at companies like Snap, Nike, StockX, Oscar, and Square. I have over 12 years of experience solving problems, designing experiences, and building digital products. I’ve worked with both small and large teams, iterating on product or taking an idea from concept to MVP.

I've also been a founder and worked with investors like Initialized Capital, Kindred Ventures, BoxGroup, & others. I've built teams, raised money, and failed. I've gotten up and done it all over again.

My parents immigrated to Cambridge, MA <image> as refugees in the late 1970’s, fleeing the civil war in El Salvador <image> Both my mother and father were entrepreneurs and started small businesses in Athens, GA. They taught me the value of persistence and building something from nothing. I've had the opportunity to study cognitive science at the University of Georgia <image> and design computing at the University of Sydney <image> I don't have a traditional background in design but I grew up on the internet with a pirated copy of Photoshop CS2 and Myspace <image>
Learn about my residency with IDEO CoLab Ventures & the design process behind my latest project, Terrace.
Case Studies

Seasons

2019 - 2022

In June of 2019, I left Nike to build a members-only subscription service for menswear. We took the idea from a sketch to 1,000's of members, a 20+ person team, $1.25M in ARR, and over $6.5M raised from investors like Initialized Capital, Kindred Ventures, & others.

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SNKRS

2017 - 2019

After consulting for StockX, I had the opportunity to join the team at SNKRS in NYC. It was and still is, one of the best jobs I’ve ever had. As 1 of only 3 designers on the team, we were tasked with redesigning the feed, browse, and product detail view.

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StockX

2015 - 2017

I met the StockX team when they were 15 people working out of the Quicken Loans office. Over the course of 18 months, we iterated on hundreds of concepts, A/B tested various redesigns, and shipped new features for sellers.

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Who I am
I’m a by-product of El Salvador, born in Cambridge, living in Atlanta. I’ve been practicing design for 12+ years, working with small and large teams, iterating on product, and taking ideas from concept to MVP. I plan, organize, document, collaborate, strategize, design, prototype, and communicate.

I've had the privilege of working at companies like Snap, Nike, StockX, Oscar Health, and Square. I've helped design seller tools and dashboards, re-imagined and re-designed the telemedicine experience, and helped build new marketplaces.

I've started three companies, recruited teams, managed, raised money, and failed. I've also gotten up and done it all over again.
Where I'm from
My parents immigrated to Cambridge, MA <image> as refugees in the late 1970’s, fleeing the civil war in El Salvador <image> Both my mother and father were entrepreneurs and started small businesses in Athens, GA. They taught me the value of persistence and building something from nothing. I've had the opportunity to study cognitive science at the University of Georgia <image> and design computing at the University of Sydney <image> I don't have a traditional background in design but I grew up on the internet with a pirated copy of Photoshop CS2 and Myspace <image>

Latest Writing

My latest my ideas, thoughts, and observations on design, technology, and startups.

World Building by Regy Perlera

Jan 18th - Feb 21st

Read on Substack

The First 90 Days by Regy Perlera

Dec 14th - Jan 17th, 2024

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Passion Problems by Regy Perlera

Oct 23rd - Dec 13th, 2023

Read on Substack

Get in touch ツ

I'm in the process of exploring ideas and considering new opportunities. If you'd like to chat, build something together, or just say hey, send me a note. I'm always happy to chat.

Email Regy