Who I am
A by-product of El Salvador, born in Cambridge, living in Brooklyn. I specialize in strategy, development, and design. Currently at Nike, building Featured, and exploring shared economies and sustainable fashion.
Where I come from
My parents immigrated to the US as refugees in the late 1970’s, fleeing the civil war in El Salvador, settling in Cambridge, MA. Both my mother and father are entrepreneurs, having started small businesses in the hospitality and automotive industries. They taught me the value of persistence and building something from nothing.

After living in Cambridge, MA, my family moved to Athens, GA in 1998. In 2010 I enrolled at the University of Georgia where I studied cognitive science. In 2013 I participated in an exchange program at the University of Sydney, studying design computing. When I got back to the states, I packed my bags and moved to NYC.
What I do
I solve problems and create experiences. I’ve been practicing design for over 10 years, working with both small and large teams, iterating on product or going straight from concept to MVP. I plan, organize, design, prototype and communicate.
My design process
1. Define the problem
2. Research & study existing paradigms
3. Audit and take inventory
4. Sketch out solutions
5. Dive into high fidelity design
6. Prototype experience beginning to end
7. Test and collect user feedback
8. Prep development package for handoff
9. Final visual QA
10. Iterate and repeat
What I've done
I’ve been a product designer at Square, helping provide tools to sellers like inventory management, employee tracking, and analytics. I've helped rethink and redesign the mobile health experience at Oscar. I've helped design and build a two sided marketplace at StockX. I've also given talks on how to shape product design and product management at small to large companies.

In my spare time, I've consulted for others like Amazon, ROC Nation, Kanye West and Travis Scott. I've designed, built and published over 6 different apps. I've started a company, built a team, raised money, and failed. I've gotten up and done it all over again.

get in touch

I'm not looking for any full-time opportunities at the moment but I'm always down to collab on interesting projects. If you want to talk design, build something together, or just grab coffee and take a walk, definitely reach out. Email: