PERLERA.CO
ATLANTA, GA
74° ☀️
☀️ SUNNY, 93
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StockX
+ Design consultant
After shutting down my first company, I had the opportunity to visit Detroit and attend Dan Gilberts portfolio company conference. While I was there, I met some of our old investors at Ludlow who introduced me to Josh Luber and Greg Schwartz.
After coming back to NYC, I started working with StockX in 2016 over nights and weekends. I came in and took an audit of all their digital properties and started to prioritize the work. We setup a dropbox folder, had syncs every week, and I made myself available on Slack and Zoom.
We started by refreshing the iOS and Android apps, shipping updates along the way. When we were in a good spot, I put together some brand guidelines and moved onto the website.
Over the course of 16 months, we iterated on hundreds of concepts, A/B tested various redesigns, and shipped new features for power sellers.
After coming back to NYC, I started working with StockX in 2016 over nights and weekends. I came in and took an audit of all their digital properties and started to prioritize the work. We setup a dropbox folder, had syncs every week, and I made myself available on Slack and Zoom.
We started by refreshing the iOS and Android apps, shipping updates along the way. When we were in a good spot, I put together some brand guidelines and moved onto the website.
Over the course of 16 months, we iterated on hundreds of concepts, A/B tested various redesigns, and shipped new features for power sellers.
